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- YANMAR TOKYO
"HANASAKA SQUARE"
YANMAR TOKYO
"HANASAKA SQUARE"
A hub for disseminating information and initiatives that embody Yanmar's "HANASAKA" values
- Business Spaces
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A dynamic installation expresses the image of new possibilities for various people blooming into the future.
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The artwork that symbolizes HANASAKA. It combines the YANMAR Group logo "FLYING-Y" with cherry blossoms.
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The detailed and complex artwork was designed using visual programming tools in BIM software, and multiple patterns were verified in detail to realize the design.
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An installation made up of over 6,000 cherry blossom petals
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The dynamic layout unfolds across three levels of open space from the basement to the second floor.
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Cherry blossoms made of washi paper in the shape of the "HANASAKA LOGO" dance in the space.
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HANASAKA STAND: A place where you can experience the people who embody "HANASAKA" and their activities through large-scale Video and exhibits.
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Yanmar Rice Gallery: The golden YANMAR Group logo "FLYING-Y" on top of the tractor is made from sustainable rice straw
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Rice straw, which is also used in the design of the fixtures at the Yanmar Rice Gallery, symbolizes circulation in agriculture.
Photo by Junya Taguchi
About the Project
| Overview | "HANASAKA" is the foundation of Yanmar's culture, which is based on "believing in people's potential" and "supporting people's challenges," and is the Yanmar value that was at the root of the founder's spirit and vision. "HANASAKA SQUARE," which was born on the first basement floor of "YANMAR TOKYO," a complex near Tokyo Station that attracts many people from all over the country, is an event space where you can enjoy an open space supervised by Kashiwa Sato. The facility also has an experiential gallery and a store where you can enjoy rice, and Yanmar's efforts to reduce environmental impact and create a food culture will help spread the word about "HANASAKA." |
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| Issues/Themes | To verbalize and visualize the concept of "HANASAKA," the values that have been passed down since Yanmar's founding, and to communicate it in an easy-to-understand way to the many visitors who visit, allowing them to experience it for themselves. |
| Space Solution/Realization | The installation, which makes use of the entire atrium space to express the concept of "HANASAKA," is made up of a total of 20 different parts and approximately 6,000 cherry blossom petals layered over one another. This complex artwork was designed using programming with BIM (※) software and was realized in collaboration with the architectural team. "HANASAKA STAND" presents people who embody "HANASAKA" and their activities Video, allowing visitors to experience it in an easy-to-understand way. The Yanmar Rice Gallery on the first floor is an experiential gallery that promotes the appeal of rice, a part of Japanese food culture. The spatial design uses rice straw, a sustainable material that symbolizes circulation in agriculture, in pursuit of an environmentally friendly, sustainable design. *BIM: Building Information Modeling is a solution that uses a database of buildings, which are made by adding attribute data such as costs, finishes, and management information to a 3D digital model of a building created on a computer, to utilize information in every process from architectural design and construction to maintenance. |
| Design for Environment | 3R design: The spatial design is environmentally friendly by using sustainable materials such as rice straw, which symbolizes circulation in agriculture, and washi paper. |
Basic Information
| Client | YANMAR Holdings Co., Ltd. |
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| Services Provided | Total Produce and Artwork Design Supervision: Kashiwa Sato HANASAKA Logo Design: SAMURAI Display Design & Layout, Display Production & Construction, Artwork Production, Video Production: Tanseisha |
| Our Team | Produce: Akihiro Suzuki Display＆Video Planning: Makiko Nomoto, Miki Ishiai Overall Design, Layout: Tomoko Matsuda Artwork BIM Design: Yoshifumi Murai, Naoko Uramoto Production, Construction: Takashi Seki, Dansei TDC Project Management: Yuki Nakanishi |
| Location | Tokyo, Japan |
| Open | January 2023 |
| Website | https://www.yanmar.com/jp/yanmar_tokyo/ |
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Overall Design, Layout
Tomoko Matsuda
He creates spaces centered on communication, from promotional spaces for events, museums, Showrooms, and other spaces for conveying corporate messages, to entertainment and Hospitality Spaces. He values the experiential value of space, and aims to create spaces that move people's hearts by utilizing a variety of technologies and ideas, such as Video, light, sound, and interactive elements.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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