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Mimiu Honmachi store

Weaving a warm food scene with the theme of "anonymous sophistication"

  • Commercial Spaces
  • Founded 250 years ago. Boldly opening up the unchanging "food scene" to the town, we are promoting a new way of doing things for machiya and long-established stores.

    Founded 250 years ago. Boldly opening up the unchanging "food scene" to the town, we are promoting a new way of doing things for machiya and long-established stores.

  • Entrance: Enter through the noren curtain and enjoy the view of the food scene projected by the merchants of Senba, Osaka.

    Entrance: Enter through the noren curtain and enjoy the view of the food scene projected by the merchants of Senba, Osaka.

  • 1st floor waiting room: An open-ceiling space designed to resemble a moon-viewing platform. The universal joy of "admiring the moon" while slurping udon noodles is recreated in the modern city.

    1st floor waiting room: An open-ceiling space designed to resemble a moon-viewing platform. The universal joy of "admiring the moon" while slurping udon noodles is recreated in the modern city.

  • Symbolic Moon: A symbolic moon made by combining traditional techniques and the beautiful "rabbit"

    Symbolic Moon: A symbolic moon made by combining traditional techniques and the beautiful "rabbit"

  • Each piece of art: Along with the food scenery, the artisanal skills that support it are added to the space, and the spirit of the artisans is passed down.

    Each piece of art: Along with the food scenery, the artisanal skills that support it are added to the space, and the spirit of the artisans is passed down.

  • Dining area on the second floor: The ever-changing cityscape of Osaka (walls) and the act of eating (seats), which remains unchanged to this day, Spatial Production.

    Dining area on the second floor: The ever-changing cityscape of Osaka (walls) and the act of eating (seats), which remains unchanged to this day, Spatial Production.

  • A corridor connecting the dining areas: Inviting modern customers to the "Mimiu dining scene" that also inherits the atmosphere of Senba, Osaka (machiya)

    A corridor connecting the dining areas: Inviting modern customers to the "Mimiu dining scene" that also inherits the atmosphere of Senba, Osaka (machiya)

  • 2nd floor dining area: A dining area with an emphasis on openness and comfort

    2nd floor dining area: A dining area with an emphasis on openness and comfort

  • 2nd floor: A modern Japanese-style private room

    2nd floor: A modern Japanese-style private room

  • Mimiu Honmachi store
  • Entrance: Enter through the noren curtain and enjoy the view of the food scene projected by the merchants of Senba, Osaka.
  • 1st floor waiting room: An open-ceiling space designed to resemble a moon-viewing platform. The universal joy of "admiring the moon" while slurping udon noodles is recreated in the modern city.
  • Symbolic Moon: A symbolic moon made by combining traditional techniques and the beautiful "rabbit"
  • Each piece of art: Along with the food scenery, the artisanal skills that support it are added to the space, and the spirit of the artisans is passed down.
  • Dining area on the second floor: The ever-changing cityscape of Osaka (walls) and the act of eating (seats), which remains unchanged to this day, Spatial Production.
  • A corridor connecting the dining areas: Inviting modern customers to the "Mimiu dining scene" that also inherits the atmosphere of Senba, Osaka (machiya)
  • 2nd floor dining area: A dining area with an emphasis on openness and comfort
  • 2nd floor: A modern Japanese-style private room

Photo: Kenkan Tomohiro Photography Studio

About the Project

Overview Mimiu has been serving Japanese cuisine such as "Udon Suki" for over 250 years since its establishment, and has been passing down memories and memories surrounding food. We assisted with the renovation of the Shin Honmachi store, which was renovated by rebuilding the old Honmachi store and office. In the newly renovated two-floor store space, we aimed to design a restaurant that meets modern needs while also providing the experience of a long-established restaurant, with careful consideration given to every detail.
Issues/Themes Distinguishing itself from the main store, which evokes the traditions of Senba and Hiranomachi, the new store will be the flagship of all stores nationwide, and will combine "modernity" with "the expression of Mimiu's history and long-establishedness."
Space Solution/Realization Senba, Osaka, is a traditional merchant town with a long history of craftsmanship. The restaurant boldly places the "food scene" of "slurping udon noodles and eating hotpot" at the entrance, opening it up to the town, presenting a new style of townhouse and the way of being a long-established restaurant. We focused on the nameless craftsmanship that has supported the food scene, aiming to create a space where you can enjoy the skills along with the taste and experience the history and aspirations. We believe that the "coolness of a long-established restaurant" is to be committed to timeless expression without being eccentric.

Basic Information

Client MIMIU CORPORATION
Services Provided Design, Layout
Our Team Design Direction, Design, Layout: Tomoaki Otsuka
Project Management: Yasutomo Kado, Reina Yamanaka
Awards "KUKAN DESIGN AWARD 2023" Longlist
Location Osaka, Japan
Open March 2023
Website https://www.mimiu.co.jp/restaurant/hommachi/
Tag
Tomoaki Otsuka

Design Direction, Design, Layout

Tomoaki Otsuka

He has experience and know-how in a wide range of fields, including not only specialty stores such as retail stores and restaurants, but also hotels, airports, and large commercial facilities. He strives to enhance the value of hospitality and the message by extracting, fusing, and expressing "values and mechanisms that can only be found here" from the perspectives of both the business owner and the end user. He has also had extensive experience in planning facilities that serve as gateways to local areas, and is involved in collaborations with various local craftsmen and artisans from the perspective of promoting and revitalizing the local area.

Main Achievements

Mimiu Midosuji store, Okinawa Hanasaki Marche, Rihga Royal Hotel (Osaka), Hotel Granvia Hiroshima

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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