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- Red Bull Kumite Japan 2019
Red Bull Kumite Japan 2019
Connecting Japan's esports culture with the world by Spatial Production a unique Japanese atmosphere at an international tournament re-imported from France
- Event Spaces
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Family crests designed for each player
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The winning player takes all of the losing players' family crests and gets a helmet trophy.*
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The entrance was decorated with flags depicting each player's family crest and military commander-style visuals, Spatial Production a Japanese-style battle atmosphere.
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A 360-degree cage of light was created using wire mesh and about 100 moving lights, heightening the excitement of the competitors and the crowd.
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The moment the winning athlete received the helmet trophy, the entire venue was enveloped in confetti, and the excitement reached a climax.*
Photography: Taichi Misonoo, (*)Tanseisha
About the Project
| Overview | Red Bull Kumite is an invitation-only international e-sports tournament that has been held annually in France since 2015, as Japanese games have made their way overseas. This event re-imported it to Japan. 15 invited players from around the world and one player who passed the qualifying tournament participated in the main event. 248 players from around the world participated in the qualifying tournament. It was streamed worldwide in both Japanese and English, with over 50,000 simultaneous viewers on the day and over 400,000 cumulative views (as of December 2020). It attracted attention from all over the world. |
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| Issues/Themes | As this is an event that attracts global attention, the goal is to build a bridge between France and the world, and Japan, through esports. |
| Space Solution/Realization | The whole event expressed the "Japaneseness" that is popular overseas, with Spatial Production use of helmets, family crests, and banner designs. Family crests were designed and distributed to each player, portraying them as military commanders. The winner of the match received an original helmet trophy with their own family crest inlaid in addition to their opponent's. The moment the winning player received the helmet trophy, confetti engulfed the entire venue, and the excitement reached a climax. By sharing and exchanging cultures through this reverse import event, this venue became a bridge between the world and Japan's e-sports culture. |
| Design for Environment | Recycled materials: Wire mesh used at the event was used as signboards for athletes to give to viewers. Building materials that would normally be discarded were also put to good use as attractive gifts to further enhance the memories of the event. Reuse design: The building materials used in the venue are system materials, minimizing waste. |
Basic Information
| Client | Red Bull Japan Co., Ltd. |
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| Services Provided | Direction: GrooveSync Inc. Display Planning, Design, Layout, Production, Construction, Operation, Project Management: Tanseisha Co., Ltd. |
| Our Team | Design, Layout: Jun Yamashita, Yuko Ito, Reiyo Okubo Production, Construction: Eiichi Yokomori Project Management: Hayato Sano |
| Awards | "39th Display Industry Award (2020)" Excellence Award (Minister's Secretariat Trade and Industry Commerce and Service Affairs Councilor's Award) |
| Location | Aichi prefecture |
| Open | December 2019 |
| Website | https://www.redbull.com/jp-ja/events/Red-Bull-Kumite-Japan |
| Tag |
Design, Layout
Jun Yamashita
We consider designs that are centered on the "experience" of people who visit a real space. We use the power of design to propose and realize solutions for the "experience" required in a wide range of fields, including entertainment, e-Sports-related events and permanent stores, corporate Showrooms, retail stores, and events.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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