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A hotel that is typical of Asakusa, where you can experience the authentic memories of the area as a travel experience
*Photo courtesy of NIPPON VIEW HOTEL Co.,Ltd. / Photography by Nacása & Partners Inc.
Overview | This newly built hotel is located in Asakusa Roku-ku, Tokyo's entertainment mecca, where the "Edo Sanza" Kabuki theatres were based in the past and where movie theatres, comedy halls and theatres have been lining the streets since the early Showa period. Taking into account the location's historic traditions and performing arts culture, the concept is for guests to take home memories of the land as a part of their travels. With the cooperation of Shochiku Co., Ltd., the museum features a variety of features that give visitors a sense of the history of entertainment, from Kabuki to film. |
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Issues/Themes | The facility will serve as a new base for Tourism in Asakusa, allowing guests to enjoy the past and present of Asakusa while staying overnight. |
Space Solution/Realization | The theme is "Kabuki and Cinema." The wooden timberwork of the Edo-period Kabukiza theater, recreated at the entrance, and a camera left behind at Shochiku Ofuna Film Studio, reminiscent of the movie theater that once stood here, are some of the things that have transformed the memory of the land into an experience that can only be had here. Furthermore, by placing real Kabuki props and art that recreates the unique Kabuki characters throughout the building, guests are given the opportunity to come into contact with ancient culture and local performing arts, creating a space where they can experience surprise and discovery. |
Design for Environment | 3R design: Cypress stage boards that were scheduled to be discarded when the Ginza Kabukiza stage was re-covered were reused for the stage boards in the hotel. This not only made effective use of resources, but also contributed to the preservation of history and increased buzz. |
Client | NIPPON VIEW HOTEL Co.,Ltd. |
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Services Provided | Design, Layout, Production, Construction |
Our Team | Creative Direction: Taisuke Uegauchi Design, Layout: Taisuke Uegauchi, Miwa Tachikawa Production, Construction: Jun Yokoyama Project Management: Satoshi Kataoka |
Awards | "KUKAN DESIGN AWARD 2021" Shortlist |
Location | Tokyo, Japan |
Open | March 2023 |
Website | https://www.viewhotels.co.jp/asakusa-annex/ |
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Creative Direction, Design, Layout
Taisuke Uegakiuchi
After joining the company in 1988, he began his career in store design for the food and beverage industry. After working on spatial Direction for fashion buildings and commercial complexes, as well as large-scale exhibition pavilions overseas, Direction the design of Tanseisha's new Shinagawa headquarters in 2015. In addition to spatial design for offices and hotels, he has continued to take on a wide range of challenges across fields, including designing the 2020-series Denentoshi Line trains.
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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He has been in charge of restaurants and specialty stores, focusing on food sales, narrowly, deeply and for a long time. He is now applying the specialized knowledge he has gained from that, including kitchens and equipment, to other fields such as hotels, offices and clinic facilities, expanding his field of expertise. He is always striving to create relaxed spaces and improve the level of perfection when the building is completed.
Main Achievements