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- Red Bull Gaming Sphere Tokyo Virtual
Red Bull Gaming Sphere Tokyo Virtual
A digital twin gaming event space that promotes communication by creating a virtual space that replicates the real world
- Commercial Spaces
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The real space (left*) and virtual space (right) are constructed with the same Design, Layout, eliminating the boundary between online and offline.
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The physical "Red Bull Gaming Sphere Tokyo"* opened in 2018. (As of December 2020, general operations are temporarily suspended in response to calls to refrain from unnecessary outings.)
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In the real world, you can enjoy e-sports matches, community events, and live viewing*
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Using real-world design data to create a virtual space
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By utilizing design data, it is possible to create a virtual space with the same scale and texture as the real space.
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At "Red Bull Gaming Sphere Tokyo Virtual," you can watch the broadcast simultaneously through avatars and share the excitement with other participants.
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In the virtual space, avatars can hold Red Bull, and it is also possible to actually purchase it by linking it to a web page.
*Real-world photography: Taichi Misonoo
About the Project
| Overview | This is the first permanent gaming space in Asia created by Red Bull. It is a place for players, developers, publishers, and everyone who is building the gaming scene. This space operates as a digital twin of real and virtual space. Various forms of communication are taking place here, such as participating in online battles, watching matches, and talking through voice chat. |
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| Issues/Themes | To provide a place where people who use the physical "Red Bull Gaming Sphere Tokyo" can gather and communicate online as well as offline. To allow people who cannot go to the physical space due to location or time constraints to still be able to enjoy the space. |
| Space Solution/Realization | Using data from the design of the real space, we built the online "Red Bull Gaming Sphere Tokyo Virtual." Users can gather as avatars in the virtual space, creating a place where they can share gaming-related communication online. In addition, even those who were unable to visit the real space can now participate in the online event while enjoying the atmosphere of the real place. |
Basic Information
| Client | Red Bull Japan Co., Ltd. |
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| Services Provided | Design, Layout construction of virtual space systems |
| Project Leads at Tanseisha | Creative Direction: Jun Yamashita Design, Layout: Yuko Ito, Tomoshi Ochi System Direction: Yusaku Igarashi Project Management: Hayato Sano |
| Location | Tokyo, Japan |
| Opening Date | August 2020 |
| Website | https://www.redbull.com/jp-ja/projects/red-bull-gaming-sphere-tokyo/virtual |
| Tag |
Creative Direction
Jun Yamashita
We create new spaces that are not bound by preconceived ideas. We consider the "experience" of people as the main axis of design, and realize the best solutions for Spatial Production space, immersive space, metaverse, and space with SNS diffusion, regardless of the boundary between real, virtual, and web.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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Design, Layout
Yuko Ito
He has a wealth of experience in the event industry, and is involved in a wide range of work, from booth Spatial Production to stage direction, Video Production, and costume design for hostesses. By creating a consistent design that matches the space down to the smallest detail, he aims to improve the emotional experience of the entire event.
Main Achievements
Design, Layout
Tomoshi Ochi
He is mainly involved in creating spaces related to exhibitions, events, entertainment, and e-Sports. Armed with a strong sense of curiosity, he is unashamedly challenging himself with new designs that broaden the scope of Tanseisha's proposals, and co-creating with his clients.
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