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TOYOTA ARENA TOKYO 『EVENT SPACE（ALVARK AREA） / SUSTAINABILITY AREA / MOBILITY･KIDS AREA』

Expressing the key themes of "TOYOTA ARENA TOKYO" - "SPORTS," "SUSTAINABILITY," and "MOBILITY"

  • Commercial Spaces
  • "EVENT SPACE (ALVARK AREA)": Bold lights in the ALVARK logo colors invite people passing through the concourse

    "EVENT SPACE (ALVARK AREA)": Bold lights in the ALVARK logo colors invite people passing through the concourse

  • "SUSTAINABILITY AREA": A rest area filled with greenery where you can relax and learn about the facility and the club's sustainability efforts.

    "SUSTAINABILITY AREA": A rest area filled with greenery where you can relax and learn about the facility and the club's sustainability efforts.

  • "MOBILITY KIDS AREA": A kids' space where they can imagine future mobility while looking out the window at all kinds of mobility.

    "MOBILITY KIDS AREA": A kids' space where they can imagine future mobility while looking out the window at all kinds of mobility.

  • Wall / Players' Locker Display: You can see players' handprints, shoes, uniforms, and personal items up close.

    Wall / Players' Locker Display: You can see players' handprints, shoes, uniforms, and personal items up close.

  • The illustrations on the walls show how waste is sorted at TOYOTA ARENA TOKYO and the future that will be created through this sorting process.

    The illustrations on the walls show how waste is sorted at TOYOTA ARENA TOKYO and the future that will be created through this sorting process.

  • Digital Contents allows you to imagine what kind of mobility will be running in the city of the future and what kind of energy it will use, and then create and play with it. The mobility you create will then run through the city.

    Digital Contents allows you to imagine what kind of mobility will be running in the city of the future and what kind of energy it will use, and then create and play with it. The mobility you create will then run through the city.

  • The illustrations on the walls depict the city of the future, where people's behavior and energy production methods are diverse.

    The illustrations on the walls depict the city of the future, where people's behavior and energy production methods are diverse.

  • TOYOTA ARENA TOKYO 『EVENT SPACE（ALVARK AREA） / SUSTAINABILITY AREA / MOBILITY･KIDS AREA』
  • "SUSTAINABILITY AREA": A rest area filled with greenery where you can relax and learn about the facility and the club's sustainability efforts.
  • "MOBILITY KIDS AREA": A kids' space where they can imagine future mobility while looking out the window at all kinds of mobility.
  • Wall / Players' Locker Display: You can see players' handprints, shoes, uniforms, and personal items up close.
  • The illustrations on the walls show how waste is sorted at TOYOTA ARENA TOKYO and the future that will be created through this sorting process.
  • Digital Contents allows you to imagine what kind of mobility will be running in the city of the future and what kind of energy it will use, and then create and play with it. The mobility you create will then run through the city.
  • The illustrations on the walls depict the city of the future, where people's behavior and energy production methods are diverse.

Photography: RINO KOJIMA (This is the Lights.), Hatano Koki

About the Project

Overview TOYOTA ARENA TOKYO is Japan's premier entertainment complex, built around the themes of sports, mobility, and sustainability, based on the concept of "Betting on Possibilities." We were involved in creating spaces in multiple areas, with the aim of developing a new "sports spectator culture" in Japan.
The design is based on the themes of "the exhilaration of various entertainment including sports," "a refined and genuine sense of quality," and "a fusion of the essence of Tokyo," creating a highly satisfying Hospitality Spaces throughout the building.

The three exhibition spaces facing the general concourses on the third and fourth floors express the three themes of TOYOTA ARENA TOKYO: "SPORTS - Next-generation sports experience," "SUSTAINABILITY - Sustainable lifestyle design," and "MOBILITY - Future mobility services." This allows all visitors to intuitively experience the essence of TOYOTA ARENA TOKYO.
It is made up of three areas: the "EVENT SPACE (ALVARK AREA)," where you can experience the team's history and learn about the players up close; the "SUSTAINABILITY AREA," where you can experience the sustainable society that "TOYOTA ARENA TOKYO" aims for; and the "MOBILITY KIDS AREA," where you can have fun imagining the mobility of the future and the surrounding area.
Issues/Themes It will be a place to widely publicize the three visions that the three Toyota Group companies and TOYOTA ARENA TOKYO are striving for, and will also function as an event space, rest area, and kids' room to meet the expectations of a diverse range of visitors.
Furthermore, we wanted to create an intuitive and memorable exhibition space that would naturally be recalled even after leaving the extraordinary space of TOYOTA ARENA TOKYO and returning to everyday life.
Space Solution/Realization The three themes of "TOYOTA ARENA TOKYO" were emphasized through a visual design that unifies the entire space and a clear theme color. The appealing points were carefully selected and summarized from the vast amount of information, important philosophies, and many initiatives, and expressed concisely in accordance with the space. By minimizing written expression and making full use of illustrations and visual elements, we created an exhibition space that allows a diverse range of visitors to understand the themes while having fun.
In the "EVENT SPACE (ALVARK AREA)," we have prepared features that will allow even non-fans to become interested in the players and the team, such as a reproduction of a player's locker and an exhibition of actual shoes.
In the "SUSTAINABILITY AREA," visitors can relax in a green space while following large graphics by illustrator JUN OSON, allowing them to easily learn about the sustainability initiatives being undertaken by the arena and club.
In the "MOBILITY KIDS AREA," visitors can play with Digital Contents allows them to create future mobility while surrounded by graphics of a future city created by illustrator Maeda Yuuki. The mobility they create will then be shown on the arena's screens after the game has finished.
Sustainable design Universal design: The three visions are expressed in an impressive way, with minimal text.
Circular design: At the Sustainability Area, we have created a bench using wood produced in Tama.

Basic Information

Services Provided Area concept planning, Display Planning, Design, Layout, Production, Construction, Digital Contents design and construction, Project Management
Project Leads at Tanseisha Design Direction: Satoko Machida
Design, Layout: Risa Kitagawa, Daisuke Inoue
Production, Construction: Yoshiyuki Inoue, Mao Murakami, Yuka Komori
Digital Contents production: Prototype Ltd.
Project Management: Ryosuke Suzuki, Kaito Mori, Aya Yashima

Total Direcion: Satoko Machida
Production Supervisor: Abe Tomoya
Overall Project Management: Ryosuke Nishino
Location Tokyo, Japan
Opening Date October 2025
Website https://www.toyota-arena-tokyo.jp/
Tag
Building owner Toyota Real Estate Co., Ltd.
Operating company Toyota Alvark Tokyo Co., Ltd.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Related Achievements

TOYOTA ARENA TOKYO 『HOSPITALITY AREA』

TOYOTA ARENA TOKYO 『HOSPITALITY AREA』

Providing a wide range of hospitality services to create an unprecedented premium viewing experience

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 TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』

TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』

The arena's top-class lounge where you can enjoy hotel-quality meals

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 TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』

TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』

A special lounge where you can watch the players entering and exiting the stadium up close

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 TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』

TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』

An open terrace where you can enjoy the excitement of the match and special hospitality at the same time

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 TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』

TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』

A lounge inspired by Tokyo's deep scenery where you can spend your time freely

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 TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』

TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』

A private space where friendships deepen and emotions rise

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 TOYOTA ARENA TOKYO 『ARENA SHOP』

TOYOTA ARENA TOKYO 『ARENA SHOP』

Alvark Tokyo's first permanent official merchandise shop

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『CONCESSION STAND』

TOYOTA ARENA TOKYO 『CONCESSION STAND』

A diverse food and beverage area to liven up your match

  • Entertainment facilities