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Tanseisha's Vision
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- Shinjuku Prince Hotel
Shinjuku Prince Hotel
Introducing an art wall linked to an AR map that allows visitors to see Tourism information about the area
- Hospitality Spaces
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A superior twin room that can accommodate up to three people. The chic atmosphere of the monotone theme is combined with warm materials such as wood and leather.
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The 15.3㎡ standard double room has minimal necessary functions and plenty of storage space.
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The art wall features a map of Shinjuku, with the hotel at the center. It is linked to an AR map that can be scanned with a mobile phone to view Tourism information.
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An original AR system. By scanning the art wall in the guest room, nearby Tourism attractions will be displayed on the mobile screen, and you can follow the links. Supports 6 languages.
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The 15.3㎡ standard twin room has a sofa space between the beds, making effective use of the space.
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Each floor features a different art wall of Shinjuku's famous landmarks in the corridors, creating a Shinjuku Tourism atmosphere.
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The "Immersive Room" is a one-of-a-kind immersive experience. It is a special room that combines a large smart TV and LED lighting that changes color in sync with the music.
Photo: Nacása & Partners Inc.
About the Project
| Overview | With the increase in entertainment facilities, Shinjuku's Kabukicho district continues to develop as a world-class entertainment district. Shinjuku Prince Hotel, located next to Kabukicho, is a popular Tourism base for many foreign tourists visiting Japan due to its outstanding convenience, directly connected to Seibu Shinjuku Station. In response to increasing inbound demand, the hotel has renovated its 226 guest rooms on the 16th to 22nd floors to create rooms that will allow you to enjoy Tourism in Shinjuku and serve as a base for your trip. |
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| Issues/Themes | To make effective use of the compact and limited space of the guest rooms to improve livability and comfort. To expand the number of guest rooms to accommodate more inbound tourists and groups. To create a base for all guests, including inbound tourists, to enjoy Tourism in Shinjuku. |
| Space Solution/Realization | Based on the design concept of "urban comfort," the guest rooms have a warm atmosphere with elements such as wood and leather, creating a space where guests can relax and escape the hustle and bustle of the city while still being in the city. By utilizing the space under the bed and other areas in a three-dimensional manner to enhance storage functionality, we have increased livability and comfort. In addition, an art wall featuring a map of Shinjuku has been installed on the wall of the guest room, and an AR map has been introduced that allows guests to view Tourism information by scanning it with their mobile phone, creating an opportunity to visit Tourism. |
| Design for Environment | 3R design: Carpets in guest rooms and corridors are made from recycled materials. |
Basic Information
| Client | Seibu Real Estate Co., Ltd. |
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| Services Provided | Planning, Design, Layout, Production, Construction, AR content production |
| Project Leads at Tanseisha | Design Direction: Kosuke Ishii Design, Layout: Takuto Shimoide AR Spatial Production: Yusaku Igarashi Production, Construction: Masaya Aoki, Natsuki Kaiyama, Wataru Hisa Project Management: Akari Shimada |
| Location | Tokyo, Japan |
| Opening Date | February 2024 |
| Website | https://www.princehotels.co.jp/shinjuku |
| Tag |
Design Direction
Kosuke Ishii
He has worked on a wide range of projects, from Commercial Spaces such as retail stores and restaurants to communication spaces such as offices, and in recent years has focused on designing Hospitality Spaces such as hotels. Making use of the experience and knowledge he has gained from working in a wide range of fields, he continues to take on new design challenges while placing importance on the perspectives of both the user and the client.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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AR Spatial Production
Yusaku Igarashi
We build systems and applications for exhibitions, events, Showrooms, hotels, etc. By combining a wide range of technologies, from hardware to software, web apps to standalone and backend, we fuse space and digital, striving to design the optimal experience for each location.