ONE PIECE FITNESS BragMen

A new-generation gym space that combines manga and fitness

  • Commercial Spaces
  • "Traces of adventure" scattered throughout the facility inspires fitness users

  • The zoning and interior design, which evokes back alleys, hideouts, and the deck of a pirate ship, maximizes the motivation of users.

    The zoning and interior design, which evokes back alleys, hideouts, and the deck of a pirate ship, maximizes the motivation of users.

  • In the Studio (Deck), various programs that combine sound and Video are held, allowing you to have fun exercising while immersing yourself in the world of the work.

    In the Studio (Deck), various programs that combine sound and Video are held, allowing you to have fun exercising while immersing yourself in the world of the work.

  • The space is filled with photogenic scenes, inspiring characters, and unique original training equipment.

    The space is filled with photogenic scenes, inspiring characters, and unique original training equipment.

  • A symbol expressing the pirate's beliefs and freedom. The work's worldview and surreal energy permeate the entire space.

    A symbol expressing the pirate's beliefs and freedom. The work's worldview and surreal energy permeate the entire space.

  • ONE PIECE FITNESS BragMen
  • The zoning and interior design, which evokes back alleys, hideouts, and the deck of a pirate ship, maximizes the motivation of users.
  • In the Studio (Deck), various programs that combine sound and Video are held, allowing you to have fun exercising while immersing yourself in the world of the work.
  • The space is filled with photogenic scenes, inspiring characters, and unique original training equipment.
  • A symbol expressing the pirate's beliefs and freedom. The work's worldview and surreal energy permeate the entire space.

Photo: Taichi Misonoo

About the Project

Overview Based on the concept of a "pirate hideout," the facility will incorporate "traces of adventure" into the space and Spatial Production as a story, creating a new-age gym space that combines manga and fitness, where you can train as the protagonist in the world of the manga "ONE PIECE." It will be a one-of-a-kind facility that will provide a new, unprecedented experience that satisfies both entertainment and wellness needs for the diverse and wide-ranging fan base of "ONE PIECE."
Issues/Themes Our goal is to create a fitness space that allows people to immerse themselves in the world of the manga "ONE PIECE" and create "the most fun gym."
Space Solution/Realization The facility is centered on the experience of users training as the main characters (pirates), and instead of recreating the space from the manga, it was designed to resemble a "pirate gym that exists in the real world," based on the worldview of "ONE PIECE." By incorporating the story of "ONE PIECE" into everything, from the interior, furniture, fixtures, original training equipment, experience programs, and even the lockers and shower rooms, we were able to balance fun and functionality.
Design for Environment Safety design: We develop and design original training equipment, as well as take measures to prevent vibration and sound, and design the gym space with safety in mind.

Basic Information

Client Team BragMen LLP
Services Provided Facility Concept Planning: Team BragMen LLP, Tanseisha Co., Ltd.
Design, Layout, Production, Construction, training equipment design: TANSEISHA Co., Ltd.
Our Team Produce: Toshinari Sawabata
Design Direction: Shinji Yoshida
Design, Layout: Yukie Koiwa, Risa Kono
Production, Construction: Shingo Inagaki
Project Management: Rei Obuchi, Akari Shimada
Awards "57th Japan Sign Design Award" Bronze Award
"KUKAN DESIGN AWARD 2023" Longlist
Selected for the 42nd Display Industry Award (2023)
Location Tokyo, Japan
Open January 2023
Website https://onepiece-bragmen.com/
Tag
Toshinari Sawabata

Produce

Toshinari Sawabata

In order to expand the experience in space and maximize its value, we Produce spaces that go beyond the bounds of previous business domains. Space is a medium with new possibilities, from a place of "experiencing" to a place of "empathy" that combines with technology. We will continue to provide new value that meets the expectations of businesses with our "power to design experiences."

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Shinji Yoshida

Design Direction

Shinji Yoshida

We handle Direction and design in a wide range of fields, from museums to expositions and entertainment facilities. By planning and designing by cross-sectionally and effectively linking in-house and external soft resources, we lead the way in creating new experiences and values that move the hearts of visitors in facilities and spaces.